On vacation during a rainy day in Boca Raton, high school buddies Mark, Michael, Laura, Beth, and Chris needed something to do since the beach was not going to happen.
Card playing came to mind, and Euchre was a group favorite. With the assistance of some domestic beer and a little creativity, the group was struck with the idea to merge two college favorites: team sports & card games. After some twists and turns into the complex world of collegiate & professional licensing markets, the idea became a reality.
In order to deliver the new products to the public, the group employed true grass roots strategies. Many man hours went into selling the game sets and other printed merchandise door to door.
Decades later, the cards are still popular and can be found at most retailers.